The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Netflix's ad-supported subscription tier has more than doubled to 94 million subscribers in a year. Netflix is expanding its ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

Alcacer, Juan, and Lorenzo Lucidi. "Netflix Beyond Streaming: Strategies for the Next Era of Entertainment." Harvard Business School Case 725-429, May 2025.

"Netflix alone, I think, from 2020 through 2024 contributed $125 billion to the U.S. economy." "People forget this is a real business," Sarandos emphasized, highlighting the entertainment sector ...