It's the perfect time to stock up on holiday gifts or refresh your sports gear for the new year. From now until Nov. 13, you can score up to 50 per cent off select doorcrashers, and use the code ...

Advt Some staggering numbers that bring the value of sports marketing to life –Nike’s 1984 signing of Michael Jordan ... where each game generates a revenue of $ 17 Mn and an ad spot in the Superbowl ...

SPORTS Direct has unveiled its star-studded Christmas advert for 2024 which is set to appeal to football, rugby and wider fitness fans. The action-packed film features sporting legend Frank ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

With the Houston Texans unveiling brand new football uniforms, TODAY’s Craig Melvin heads to the Nike Sport Research Lab to see how the design team incorporated the culture of Houston and the team’s ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

WNBA champion Sabrina Ionescu dribbles skillfully around an orchestra in a tasteful single-shot spot directed by rubberband. for the sports apparel brand.

Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment. The Philadelphia ...

XX-XY Athletics founder Jennifer Sey discusses Nike's agenda regarding women's sports and her brand's viral ad that calls out Nike.

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...