The HEMI Orange was previously offered by Dodge as a color option on models such as the limited-edition 2008 Dodge Challenger SRT8 and 2013 Dodge Charger SRT8 392. Vehicles that come with this ...
The company cites the large confederate flag that adorns the roof of Bo and Luke Duke's 1969 orange Dodge Charger, a.k.a. the General Lee, as reason for its passing on the marketing tie-in.