Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With ...

Wendy’s has announced Project Fresh, a programme designed to improve brand relevance and boost profitability across its ...

In her new role, Chakravorty is expected to oversee initiatives to enhance the brand’s in-restaurant experience and ...

At this year’s QSR Evolution Conference in Atlanta, GA, technology innovators came together to explore how AI is reshaping ...

Chakravorty brings extensive QSR experience, having led marketing, activations, and store launches at Jubilant FoodWorks, ...

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and often unspoken — ...

Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your ...

In this captivating video, we dive deep into a genius marketing idea that is revolutionizing the way brands connect with ...

Next year is jam-packed with restaurant conferences and trade shows that will cover key topics for the sector, ranging from ...

Cracker Barrel reverts to its classic branding and leadership, aiming for renewed customer trust and growth by removing ...

Wendy's launches "Project Fresh" without a CEO in place, tapping Taco Bell's Greg Creed for marketing help while shifting ...