What you need to know A report from the Korean media outlet E-Today claims that Samsung is exploring a new smartphone brand ...

Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic ...

Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

Rumors surrounding a potential rebrand for Samsung’s Galaxy S series smartphones have been swirling for some time now, and ...

The report from the Korean publication E-Today (via tipster Jukanlosreve on X) claims that Samsung is exploring rebranding ...

Updated on October 31 with reports into the early release of Samsung’s November security update and the importance of ...

Samsung wants to separate its S and Z-series devices from the broader Galaxy umbrella because the branding is too diluted ...

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009.

Samsung announced a new foldable quite recently, but only in Korea. That device’s name is Galaxy Z Fold Special Edition, and ...

Two out of every 10 phones shipped by Samsung in H1 2024 were outsourced designs, but what about other major brands?

Industry insiders reveal that the tech giant is exploring the possibility of introducing a new high-end brand, aiming to enhance its image and attract more affluent customers. Since 2009, Samsung ...

Samsung may be planning a similar shift in its product branding, potentially restructuring its lineup to better address diverse market needs.