In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

For more than a generation, Sea Ranch Golf Links was an outlier among California courses: a coastal layout with ocean views from nearly every hole, green fees that maxed out at muni prices and a ...

McKibbin was raised at the same golf club as McIlroy and was being called "the next Rory McIlroy." McIlroy, who lives in Jupiter, told McKibbin, "if I were in your shoes, I would make a different ...

TGL stands for Tomorrow’s Golf League and - based on the opening night - is going to offer us a version of the sport that is like nothing we have seen before. The tech-infused indoor golf league ...

There are plenty of reasons for that, beyond craft beers and fish tacos, and those include several dozen public golf courses that are mostly reasonably priced and well-conditioned. Indeed ...

The PGA Tour has arrived at one of the most iconic golf courses in the world.The season’s second signature event will convene ...

Whether they grew up on skateboarding, hardcore music, or fine art, this class of upstarts is bringing a whole new spirit and vibe to the golf course—one that's very much welcome in 2025.

and it was officially a blowout. Wyndham Clark, Shane Lowry and Ludvig Åberg of The Bay Golf Club took it to Xander Schauffele, Rickie Fowler and Matt Fitzpatrick of New York Golf Club to the ...

LIV Golf announced Wednesday that Scott O'Neil will take over as the league's chief executive officer, effective immediately. O'Neil is replacing the inaugural CEO and commissioner Greg Norman ...

Rory McIlroy put past differences with Greg Norman aside to say the Australian deserved to be commended for helping launch LIV Golf after the two-time major winner's departure from the chief ...

Jan 15 (Reuters) - LIV Golf has named Scott O'Neil as its new CEO replacing Greg Norman, who has held the position for the Saudi-backed league since its inception in 2021. O'Neil will drive the ...