Sanders’ NIL valuation skyrocketed during his ... Off the field, endorsement deals with Nike, Gatorade, and Mercedes-Benz highlighted his marketability, driven by his charismatic personality ...

Deion Sanders ... let me deal with this first. Who you seeing on TV? Name, image and likeness, that means you're endorsing stuff. [Timestamp: 26:26] "Who you seeing besides Travis and Shedeur?

Paul Skrbina is a sports enterprise reporter covering the Predators, Titans, Nashville SC, local colleges and local sports ...

Luckily for the 22-year-old son of Buffaloes head coach Deion Sanders, he has already made millions with his NIL fortune and endorsement deals with blue-chip companies like Nike, Gatorade ...

and stars Shedeur Sanders and Travis Hunter earned lucrative NIL deals throughout their award-winning careers at Colorado, signaling healthy investment into the Buffaloes program. College football ...

DALLAS — Aside from the sheer extravagance of the Dallas Cowboys hiring Deion Sanders as their next head coach, there are a few logistical hurdles to that becoming reality. For one, Deion is ...

Shedeur Sanders has long been a dominant force both on and off the field for the Colorado Buffaloes, but the latest On3 NIL (Name, Image, Likeness) rankings show a shift at the top. Arch Manning ...