It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much ...

Former UConn women's basketball player and WNBA rookie Paige Bueckers has launched a signature paint color with ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and ...

Sherwin-Williams just announced their Loneliest Color for 2025—and it's so pretty, you'll want to use it in your home ASAP.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It takes a lot to make a paint ...

The color is fascinating for many reasons: it's Sherwin-Williams least tinted shade ... championing the potential of what was once the least popular color in order to celebrate the magic of ...

For her first-ever pro game in her hometown of Minneapolis, the No. 1 draft pick and the fashion icon teamed up with ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.

Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons ... reflecting how collective tastes often favor popular choices over more personal, ...

Radiant Lilac SW 0074 is Sherwin-Williams least tinted hue, representing the color with the fewest gallons ... reflecting how collective tastes often favor popular choices over more personal, ...