Forbes

Stetson Fragrance Defines A New American Country Style

Created in collaboration with Scent Beauty, Stetson Spirit ushers in a new era of Stetson men. Model: Dusty Lachowicz For Ford Models Stetson and Scent Beauty Launch Stetson Spirit To Celebrate the ...
People

Luke Grimes' Cowboy Core Lifestyle Lives on with New Stetson Legacy Campaign: 'Spray It on, You Feel Cool' (Exclusive)

The 'Yellowstone' star, 40, is partnering once again with the Western apparel and lifestyle brand Stetson for its new 'rugged' cologne Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She ...
Variety

Luke Grimes on Bidding Farewell to ‘Yellowstone,’ Being the Face of Stetson Cologne and His Debut Country Album: ‘I Was Very Nervous to Put Music Out’

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The partnership was a natural fit considering Grimes’ own ...
People

'Yellowstone' Star Luke Grimes Channels His Cowboy Alter Ego in New Stetson Original Campaign

Grimes tells PEOPLE the partnership with Stetson "felt really organic for me" Stetson has a new cowboy in the saddle. Yellowstone actor Luke Grimes slipped back into his chaps as the new face of the ...