Sports Illustrated’ Swim takes to social media to share jam-packed bikini video with too many stunning model pics to count.

When it comes to selecting swimwear for the annual SI Swimsuit Issue, our fashion editors scour the racks for the season’s ...

What’s New in Swim Style? A Look at Suits and More! Although fashion might not be at the forefront of one’s mind when thinking about swimming, the trends and styles used by swimmers often play a large ...

We’re revisiting the powerful advice brand stars have shared about slowing down, finding balance and embracing self-love.

It’s good to be Xandra Pohl. Not only did the University of Miami grad and Sports Illustrated swimsuit model recently move to the tony Hamptons, but now she’s on the ultra-glam Spanish party island ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When it comes to swimwear, variety is everything—and yes, everyone needs a floral swimsuit in their life.

deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world-record holder, Torri Huske. This collaboration marks a ...

Springbok Faf de Klerk launched Faffies cool swimwear in June 2024, blending South African pride, rugby energy, and ...

Monday Swimwear has opened its first retail location in Beverly Hills. The flagship storefront – located steps from Rodeo Drive in Beverly Hills’ Golden Triangle – signifies a digital-to-physical ...

The 'Kardashians' star showed off her cleavage and toned torso in the snaps Frankies Bikinis x KHY Kylie Jenner unveiled images from her fashion brand Khy's new collaboration with Frankies Bikinis ...

Nikki Scarnati said she hopes her advice can help prevent drowning deaths. With summer and swim season just months away, one mom is warning other parents not to buy blue swimsuits for their kids.