Taylor Swift’s Eras Tour merchandise is on sale in Toronto ahead of the pop megastar’s six sold-out dates in the city.

The Taylor Swift Eras Tour merch shop is officially open for business in Indianapolis. Why it matters: This is your chance to (potentially) avoid long lines at the concert or grab swag even if you don't have a concert ticket.

Taylor Swift fan Aarthi Yoges waited in line to buy merch at the Rogers Centre on Nov. 12, 2024. She said she doesn’t have Eras Tour tickets yet, so this is her consolation. Wearing only a black T-shirt, jeans and wrist full of friendship bracelets, Bridget Saric embraced the Canadian cold.