Taylor Swift Leverages Scarcity Tactics to Drive $150M in Early Sales for 'The Life of a Showgirl' Album

Taylor Swift's The Life of a Showgirl has dominated global charts and banked more than $150 million in profit within weeks, ...

Taylor Swift Shares Intimate Acoustic Version of ‘The Fate of Ophelia’

Taylor Swift is stripping things back. Last night, the pop star unveiled “The Fate of Ophelia (Alone in My Tower Acoustic Version),” an acoustic guitar-led rendition of opening track from her latest ...
Us Weekly

4 Clues Swifties May Have Missed in ‘The Life Of A Showgirl’ Rollout

Taylor Swift's 'The Life of a Showgirl' album is filled with hidden clues and references to Travis Kelce and others ...

Taylor Swift’s ‘1989 (Taylor’s Version)’ Is Still Charting — The Reason Why Is Impressive

Taylor Swift’s 1989 (Taylor’s Version) celebrates two full years on the Billboard 200, becoming her thirteenth album to make ...

Florence Welch: ‘Anxiety is the Hum of My Life — Until I Step Onstage’

Florence Welch goes deep on the excellent new Florence + the Machine album, 'Everybody Scream,' sexism, working with Taylor Swift and much more ...

Taylor Swift’s New Album: Lessons On Building A Global Brand

Taylor Swift proves once again that the future of marketing doesn’t belong to the loudest voices, but to those who create ...