While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch? We found out.

DALLAS — It’s been a whirlwind month for Dallas Mavericks fans — and the sports world in general — as everyone continues to ...

A commercial for the shirts aired in some local markets during the Super Bowl, days after the rapper and designer called ...

The rapper formerly known as Kanye West directed viewers to his website, where the homepage was selling a T-shirt with a ...

Nicolas Beau has streamlined the horology offerings into three categories: jewelry watches, a classic collection and a group ...

"The Big MAC Bridge is BACK BABY! Oh my how we have missed you my dear friend!," the description on Cincy Shirts' website reads. "The hours and hours that this has cost Cincinnatians, along with ...

Michael Schumacher is renowned for being the most ruthless Formula One driver of all time. However, according to his former ...

The Walt Disney Company supports wildfire relief through LA Strong t-shirts, donating $25 to the American Red Cross for every ...

Swift brought her famous pals and joined her family to watch the game, where the crowd booed and one of the world's best athletes defended the singer. Swift rewore the T thigh-let, (thigh-lace ?) from ...

Kanye West used an $8 million Super Bowl ad to drive traffic to his website, where he is now selling a $20 T-shirt featuring ...

As my colleague Puya Partow-Navid recently wrote, popular or viral phrases in the sports world are often the subjects of trademark ...

Odell Beckham Jr., Miles Teller, and Zac Efron scored a coveted invite to the intimate event.