Amazon CEO Andy Jassy says that as the company unveils its next generation of Alexa, Alexa+, powered by generative artificial intelligence, it is keeping customers' privacy top of mind.

The new hardware will go along with Amazon’s AI-upgraded Alexa. Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.”

Amazon.com. Inc will release companion devices in the fall for the artificially intelligent version of the Alexa voice assistant, Chief Executive Officer Andy Jassy said in an interview with Bloomberg Television.

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

So far, the long-awaited Alexa+ is getting good press, but the real proof will be whether consumers warm to it.

Amazon has unveiled Alexa+, the new version of virtual assistant Alexa, with a new voice and AI-powered revamp. Alexa+ will be able to do far more, Amazon says – and has a subscription price for the first time for those who are not Amazon Prime customers.