A skincare startup got bought for $190 million—then shut down. Here's what entrepreneurs can learn from the rise and fall of Apostrophe and how to stay focused on what really grows your business.

Welcome to the Wild West of possessive punctuation. After 18 years, the Apostrophe Protection Society has been disbanded by its founder and chairman, retired journalist John Richards. Despite his ...

Apostrophe, a skin care telehealth brand headquartered in the Bay Area, is shutting down after almost four years under the Hims & Hers corporate umbrella. The skin care company, founded in ...

Somewhere out there, in the teachers' lounge at a teachers college, people are chatting and laughing and sipping coffee — blissfully unaware that they're living exhibits in the Weird Punctuation ...

Apostrophe in your name can cause a world O'trouble. NEW YORK — It can stop you from voting, destroy your dental appointments, make it difficult to rent a car or book a flight, even interfere ...

Apostrophe focuses on a few things only, and it does them well. This also has the side effect of the app being incredibly lightweight and efficient.It opens and shuts in seconds, has very few ...

It’s always a good day to celebrate the apostrophe, but Aug. 15 may be the best day: ’Tis International Apostrophe Day, the annual commemoration of a crooked little line that punches above its ...

You will notice I didn’t use an apostrophe just there. That’s because on Aug. 3, 2020, the company dropped a bombshell: It was nixing the apostrophe, going from Bojangles’ to Bojangles.

Because Apostrophe doesn’t try to mask the chemical scent with added fragrance (love!), it does have a strong scent that I don’t find all that appealing. Luckily, as soon as I rub it in, the ...

The apostrophe is there to let you know we’re talking about a man called Bill rather than a wad of paper money. But even without the apostrophe, context would instantly make the meaning clear.

The apostrophe policy was reported last month by a local news site, The Stray Ferret, after a resident complained to the publication about the new sign for St. Mary’s Walk. Image.