The Apple executive also shared that the number of Google searches made on Safari decreased for the first time ever this year. He attributed the change to the rise of AI search engines. “That has never happened in 22 years,

Now, even Apple is signaling a shift toward AI search — and away from Google. Due to the dominance of Apple iPhones, Apple's approach to search will have much wider impacts acro

Mainly: What happens to the company if lots of people start using AI engines to answer questions instead of Google's dominant search engine? Now it looks like that might actually be happening. Apple executive Eddy Cue says searches on Apple's Safari browser shrank for the first time ever in April — a change he chalked up to people using AI instead.