CCL is overhauling its loyalty program to reward total spending, aiming to boost long-term guest value and pricing power.

Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days ...

Carnival’s VIFP program is being replaced with a new rewards and loyalty program called Carnival Rewards. The program will ...

“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition ...

The new Carnival Rewards program is designed to give people more flexibility for redeeming loyalty benefits, allowing guests ...

Carnival brand ambassador John Heald on Monday posted a message from Carnival to its guests, which promised them that "we are ...

Carnival Cruise Line unveils new, modernized loyalty program originally appeared on Come Cruise With Me. Although change is ...

Although the cruise line is facing even bigger issues now, Carnival has come up with a solution for one loyalty program ...

The new program, Carnival Rewards, will replace the existing structure with a system similar to those found in airline ...

Carnival (CCL) stock slipped on Monday after the cruise line company announced controversial changes to its loyalty program. The company will nix its Very Important Fun Person (VIFP) program next year ...