As I describe in my “eBay vs. Google: eBay AdContext contextual ad network set to launch”, eBay unveiled this weekend a new, automated keyword-based contextual ad system for use by its partner network ...

Online auctioneer eBay introduced a new feature that allows customers to post want ads for items they are looking to buy on its Web site. The launch of the "Want It Now" feature represents a departure ...

eBay will expand its advertising offerings to support full-funnel ad strategies this year. In the coming months, the company will launch new ad units, move products from beta into general availability ...

Banner ads may be passé, but don't tell that to eBay. The leading online auction site has begun selling the ads to some of its top sellers and plans to expand the program to those particular sellers ...

eBay plans to test out pop-up ads on its Web site, a move that could prove controversial with its members. eBay will test the ads over the next several weeks, the company told members Thursday via a ...

eBay is building out an in-house advertising team and cutting ties with an outside ad firm, Triad Retail Media, to move sales in-house after working together since 2010. The company also plans to ...

arlier this month, eBay unveiled a series of new ads and the tech-savvy have noticed. Since the ads’ debut, the company’s Buzz score—which measures consumer perception—has jumped up almost 20 points ...

eBay (NASDAQ:EBAY) has revealed that they are going to launch a multi-media campaign (TV, print and certainly online). The over-arching theme is: "Come to think of it, eBay." This is not only ...

Web search leader Google Inc. will supply online auctioneer EBay Inc. with Web search advertising outside the United States, and the two will join forces on “click-to-call” ads that link online ...

Following pressure from shareholders to offload noncore business units, eBay Inc. will reportedly sell its online classified ad unit in a deal worth nearly $9 billion. The Wall Street Journal reported ...

Watch out Google. Just when you thought you were the only big company out there to start offering radio ads, you thought wrong. eBay is stepping into the game now and will start offering a radio ad ...

EBay Inc. has pulled all of its paid search ads from Google Inc.’s AdWords network in the U.S., an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations ...