Even the French have admitted that smoking is not sexy anymore, with the country introducing sweeping new laws to ban the act in most outdoor areas. The injunction, which online commentators have jokingly suggested is tantamount to a ban on being French,

Smoke-free zones now include beaches, public parks, and areas around schools.

But tobacco use in France has actually been on the decline in recent years. Smoking is at its lowest level since the 1990s with 23% of the adult population reporting lighting up every day. Tobacco use is also declining among young people — only 16% of 17-year-olds report smoking, whereas six years ago it was 25%.