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"CTV is a strong channel for advertisers today but opportunities exist to make it even better," said Bill Michels, Chief Product Officer at Gracenote. "We're pleased to provide new insights to brands ...
1h
The Desk on MSNGracenote: Metadata helps boost effectiveness of contextual CTV adsAd buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
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