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"CTV is a strong channel for advertisers today but opportunities exist to make it even better," said Bill Michels, Chief Product Officer at Gracenote. "We're pleased to provide new insights to brands ...
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The Desk on MSNGracenote: Metadata helps boost effectiveness of contextual CTV adsAd buyers can leverage Gracenote's metadata to drive personalized ad campaigns that reach the right audience at the right ...
Prime Video, Apple TV+, Disney+, Netflix and Paramount+ increased their lineups of unique TV, movie and sports titles by 4,500, or 5 percent, according to Nielsen's Gracenote unit, with Netflix ...
These three services are now home to 92% of sports programming available globally on five top SVOD services, according to ...
With data covering 70 of the world’s most popular sports, Gracenote makes it easy for automakers to create highly customized experiences down to the league, team and participant level. Gold-standard ...
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...
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