Spike Lee's Jordan Brand sneakers designed for President Barack Obama in 2012 inspired a new version of the iconic silhouette ...

The Nike company's two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the ...

Fans will spot NBA and WNBA stars in the trailer. Bam Adebayo, Paolo Banchero, Chris Paul, Trae Young, and Gabby Williams are ...

The Jordan Brand recently released "Too Easy," a basketball musical featuring some of its biggest signature athletes from the ...

Denver Broncos star and reigning NFL Defensive Player of the Year Pat Surtain II says he is the latest athlete to represent ...

Jordan Brand rolled out trucks with digital billboards to celebrate Napheesa Collier's 2025 WNBA All-Star Game MVP award.

Nike’s Jordan Brand is marking 40 years since Michael Jordan first donned the now-famous sneakers with an unexpected musical.

Though his time on the court as a rookie for the Philadelphia 76ers was brief, Jared McCain still became a bit of a household ...

Professional BMX rider Nigel Sylvester is teaming up with Jordan Brand once again for his latest Air Jordan 1 Low "Better ...

When Jordan Brand creative director and co-lead designer Mark Smith was asked about the new Air Jordan XXX, his response spoke to the greater function of the brand's importance and why the brand ...

Jordan Brand wasn’t able to conduct in-person outreach in 2020 such as the Jordan Brand Classic, which has had boys and girls games with rosters featuring elite high school talent since 2015.

Jordan Brand made a conscious effort to begin expanding its NFL roster about a decade ago, and the additions have become more frequent in recent years. This May, for example, ...