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Ads on WhatsApp: what they are and why you may never see them
It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad App, WhatsApp has confirmed it’s introducing ads to the platform alongside a couple of other features for businesses and channels
WhatsApp’s rollout of ads will change the app forever
The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.
The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.
I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.
1don MSN
WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...
After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...
On Monday, June 16, 2025, Meta announced that it is rolling out this new feature over the next several months. The Big Tech giant, however, claims ads are built "in the most privacy-oriented way ...
20hon MSN
End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...
An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.
The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...
Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...
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