Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your ...

Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...

Meta Platforms Inc. (NASDAQ: META) is one of the best QQQ stocks to buy according to hedge funds. On June 19, Cantor ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

WhatsApp’s first ad formats, sponsored Status stories, promoted Channels, and click-to-WhatsApp ads that appear on other Meta platforms, are designed to stay out of private chats.

Putting ads into WhatsApp opens a lucrative opportunity for Meta, which has been spending billions on artificial intelligence and other pursuits, while potentially raising questions about privacy.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...