Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing Rosalía as an official New Balance ambassador.

The designer, chairman and CEO of his fashion group prioritizes strategic investments in flagship projects, e-commerce and luxury positioning to secure the brand's future.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

New Balance will soon release a wild 1890 Wallabee shoe. Click here for an early look.

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Zappos is having a sale on the New Balance Classics 997R Sneakers. The retro shoe is currently 37% off, so shoppers can score them for just $63.

Here's the best deals in the New Balance sale that I'd recommend shopping right now — starting from just $21.

Shop editor-approved styles—including one of our picks for the best walking shoes— during this week's New Balance sale.

A federal judge in Massachusetts agreed to pause a patent dispute brought by Nike against New Balance Athletics over its "Flyknit" footwear technology, pending decisions that challenged six out of ...

Three decades later, New Balance's overlooked cushioning system finally gets its due with the release of the Abzorb 2000.

We have tried and tested a fan favourite for neutral gait runners. Our verdict? The New Balance 1080 v14 running shoe is one of the best all-rounders we have ever trained with.