Consumer demand for value, healthier options and novelty is driving demand for higher margin beverages and new occasions.

Last year, Taco Bell began testing its beverage concept, Live Más Café. Distinct from the chain's upscale, adult-oriented ...

If 52 milligrams of caffeine from green tea isn’t enough for you, Taco Bell also has two new Rockstar Energy Refrescas. The collab, created exclusively for Taco Bell, features two new flavors, ...