The campaign tracked users across social media, raising potential privacy concerns.

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...