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Connected TV has reshaped the industry in recent years and its role in amplifying digital transformation is a long way from over. Aided by an explosion in streaming services and capabilities that now ...
Legacy media brands grapple with an ongoing challenge: how to reconnect with audiences who have drifted away due to perceived biases, an overload of bad information, and a preference for personalized ...
Join Katie for a compelling conversation with Head of Brand at Stylist, Susan Riley, on the state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, ...
We are currently working with Financial Times and Nikkei Inc. to mark the tenth year of their partnership through a shared brand experience. The Nikkei Financial Times Teahouse is a travelling ...
With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...
I am a consultant, so my job is to give advice. I have a piece of advice for you. Buckle up. Stay strong. The world is about to change, completely, and it’s all because of Artificial Intelligence. The ...
In the timeline of human achievement, a marker has already been placed for artificial intelligence. This past Super Bowl, OpenAI centered their commercial around this idea, situating AI alongside the ...
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out. This has sparked a growing desire for ...
Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. From the ...
On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital ...
The modern marketer is a tightrope walker. One wrong move and it’s game over. The promise of automation — faster workflows, personalized ads at scale, more markets, more channels, more…everything — is ...
Gen Z and younger Millennials see through traditional marketing, which has lost its appeal. They’re exhausted from corporate fluff and crave brands that get real and in tune with internet culture.
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