The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad ...

Scope3's Anne Coghlan on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating ...

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In today’s economic climate, every marketing dollar is under scrutiny. CMOs aren’t just required to build brands and grow ...

Publicis exceeded forecasts with an organic YoY growth rate of 5.7% for the quarter, in line with the IAB's recently ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

A peek inside PubDesk, The Trade Desk's new dashboard that gives sellers detailed info on how buyers value their inventory.

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned ...