In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

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Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.