The legacy department store’s new campaign and platform tapped an arsenal of agency talent to help it reconnect with consumers and shift its fortunes.

The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

The state’s Department of Transportation is soliciting bids for a lucrative stormwater public education campaign that could ...

Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in ...

DoubleVerify claims the report’s findings are misleading and that Adalytics has a track record of misrepresenting ...

The timing of us opening up the advertising offering in the U.S., couldn't be better,’ shared the social platform’s managing director.

Some people sipping the drink may have a little voice in the back of their head saying, ‘The coconut milk is off!’ ...

B2B marketers need to curate their digital advertising supply chains rather than relying on processes that are no longer fit ...

Microsoft’s AI tool can literally help you find that needle in the haystack. That is one of the comical situations depicted in a new campaign, Be the Pilot, aimed at promoting its generative AI ...