Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

Randall Publishing Co. has named MeritDirect to represent its Equipment Data Associates master file database and related files. The master file consists of 1.1 million equipment buyers is available, ...

Sporty’s Catalog Lists Sportman’s Market Inc. has retained Millard Group Inc. to oversee the lists of four Sporty’s catalog titles it publishes. This appointment includes Sporty’s Pilot Shop, the ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the ...

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon ...

Wayfair’s VP of merchandising shares the strategy behind Wayfair's national store expansion plans and how a large store fuels ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. Even ...