New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

The partnership promotes a limited-edition, late-night Munchie Meal and builds on a “So Munch More” platform launched earlier this year.

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.