See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

For the purposes of this example, consider a purchase of a notebook computer. Below are 8 options for this computer. They differ in 3 basic benefits (weight, the length of the battery life, and the ...

Marketing Content - Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as ...

Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Discover how businesses can use AI to enhance customer experience, reduce friction, and create a seamless, data-driven CX foundation that drives loyalty, efficiency, and sustainable growth.

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I've built my career at the intersection of marketing and ...