As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...

Google has developed a “P score” to assess different criteria when selecting creators, based on content style and their ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their class pay gap or plan to next year.

Chinese electric vehicle and battery company BYD faced several barriers as it planned to launch in five key markets in EMEA. The brand was mostly unknown in Europe, with research finding prompted ...

In her first column for Marketing Week, Ehrenberg-Bass’s Jenni Romaniuk, illustrates the impact of trying to integrate ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand collaborations across TV, streaming and digital platforms.