Over 40% of UK social media users are also using X less than a year ago, compared to just 15% who use it more, according to ...

From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...

B2B marketers have been slower to adopt behavioural science compared to B2C but the biases that factor into purchase ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...