Marketing has been identified as a key battleground for the consumer goods giant, as its new CEO asserts that it is “not ...

As payments provider Yaspa looks to take its brand on an “organic evolution”, CMO Kate Marsden explains why working closely ...

In the latest episode, we discuss what new IPA research tells us about influencer ROI and its role in a “potent modern media ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

Over two-fifths of entrants to the Social Mobility Foundation’s 2025 Employer Index are either currently measuring their ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Remaining confident despite the luxury slowdown, LVMH has “self-help” measures planned spanning creative renewal, innovation ...

Charities are navigating how new soft opt-in data rules could impact both marcomms and the supporter experience.

The unified beer and soft drink business is well-positioned to tap into a “blurring” of its categories, says CMO Munnawar ...

Channel 4 has launched Partner Lab, a new in-house team designed to work more closely with brands and to streamline brand ...

David Lloyd Clubs “weaned” itself of discounting, implemented individual club MMMs and rebalanced its marketing spend to ...