Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, lacrosse,

Segment Sponsored by Varsity Spirit It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes.But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever professional cheerleading league.

JACKSON, Tenn. — Varsity Spirit makes history with the launch of the first-ever professional cheerleading league. This league gives elite athletes paid opportunities to continue their cheer careers beyond high school and college.