The two Steves started Apple in a garage. Today, the maker of MacBooks, iPhones, and AirPods is valued at nearly $4 trillion.

From this day forward, it’ll be a policy of the United States to do whatever it takes to lead the world in artificial intelligence,” President Donald J. Trump told a technology summit in Washington, D ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different ...

Take a look back at the very first issue of Macworld magazine and explore how Apple was introduced to the world in 1984. This ...

Apple has removed an app used to track Immigration and Customs Enforcement (ICE) agents from its App Store, with the developer saying in a social media post that it had been told by the technology ...

The iPhone 17 is now in stores, but Apple still has much more to come over the new few months. Credit: Eric Thayer/Bloomberg via Getty Images Apple's big September event has come and gone and the new ...

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

The Apple Watch Series 11 and Ultra 3 are among the latest additions to the Apple Watch lineup, so how do they compare? Both the Apple Watch Series 11 and the Apple Watch Ultra 3 feature hypertension ...

Calum Russell is a film editor at Collider, helping the movies team deliver top-quality content every day of the week. As well as writing, Calum regularly writes features, lists and reviews on ...

Apple Intelligence is Apple’s generative artificial intelligence (AI) system, and it comes with a huge range of features and abilities. You’ll find it deeply embedded in your iPhone, whether that’s ...

Apple on Tuesday held its "Awe Dropping" fall event to debut new iPhone 17 models, the super-thin iPhone Air, the Apple Watch Series 11, SE3, and Ultra 3, new AirPods Pro 3, and more. It took Apple ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Another ...