“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

Brad Pitt's highly anticipated Formula 1 film, simply titled "F1," has roared out of the gate, delivering a significant opening weekend that positions it as a major player in the summer blockbuster season.

F1' is Apple's big-budget racing drama starring Brad Pitt. The iPhone maker was hoping for its first genuine box office hit.