The National Basketball Association (NBA) today announced the launch of “Tap to Watch,” a new digital initiative that simplifies how fans find and access live NBA game telecasts, starting with the ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

The NBA may not be the "big man's game" that it once was, but there’s still some benefit in having a dominant center in 2025. Several players across the league continue to demonstrate that, including ...

NBA Commissioner Adam Silver talks to CNBC's Contessa Brewer about the league's high-stakes return to China after a 6-year hiatus. Marc Benioff's National Guard plea sparks fury: "Slap in the face" ...

Games set for Friday and Sunday in gambling hub of Macau NBA staging five-day fashion, music and technology showcase NBA signs multi-year partnership deal with China's Alibaba NBA disappeared from ...

As soon as he learned the NBA was returning to China, diehard fan Buke Liu scrambled to get his hands on tickets, paying almost a thousand dollars – a price you might expect for an NBA Finals game – ...

NBA icon Allen Iverson joins TODAY to talk about his new memoir, “Misunderstood.” He opens up about why he started the book with the word "practice," the press conference that changed his legacy, how ...

For the first time in six years, the NBA is back in China. The Nets will meet the Phoenix Suns for preseason games at The Venetian Arena in Macao on Friday, Oct. 10, and Sunday, Oct. 12. Brooklyn ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

For a third straight fall, Lakers star LeBron James will enter the NBA season as the league’s oldest player. James will turn 41 before the calendar year is over, but he’s not the only NBA player in ...

The NBA preseason is officially underway, and the league’s newest crops of rookies are getting their first looks at NBA action. VJ Edgecombe has a few games under his belt, the Nets’ group has taken ...

Rankings – and the debates those create – fuel the NBA, more so than any of the major domestic sports leagues. Player rankings in particular span generations and eras, showcasing the league's elite ...