Diddy signed on to be the face of Ciroc in 2007 and, with Diageo, bought DeLeon Tequila in 2013. According to documents in a now-resolved lawsuit between them, in the ensuing years, Diddy made ...
Since November, Sean “Diddy” Combs, his associates and business ... Combs’ marketing deal with beverage company Diageo for Cîroc brand vodka paid him nearly $1 billion over the years.
In a lawsuit brought by Diddy against alcohol brand Diageo, the latter suggested the rapper had made nearly US $1 billion over the course of their 15-year partnership.
A major branch of Diddy’s businesses was his partnership with liquor company Diageo, through which he began promoting its vodka brand Ciroc nearly 15 years ago. After about five years into their ...
Sean “Diddy” Combs’ “Freak Offs” often coincided with some of his biggest star-studded parties at the height of his fame — with at least three wild sex parties taking place hours after ...
The rivalry re-ignited since Diddy had been the official face of Diageo's "Ciroc Vodka" since 2007 until the two parties officially separated earlier this year. Their rivalry came to a head this ...