DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

DirecTV Advertising originally launched the unique Pause Ad format and set the standard for the high-impact unit, winning an Emmy in 2024 for the innovative, non-disruptive format. The two companies ...

This new pause ad format transforms the moment when viewers ... In partnership with DIRECTV Advertising, we're making their award-winning ad format programmatically accessible, removing every ...

Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

Lyft is ramping up its ad business with new formats, the ride-hailing company exclusively tells Axios. Why it matters: Beyond ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention ...