New software enables marketers to plan, create, automate, and analyze entire campaigns through simple prompts, eliminating ...

Recent Garter data reveals several key trends that will define the 2025 holiday retail environment, including marketing ...

Start-ups that ignore digital marketing risk falling behind. Without a proactive strategy, they may fail to capitalize on ...

The biggest season of the year is here for media buyers. Budgets are bigger, consumer intent is higher and competition is at ...

Have you ever asked yourself how some online stores keep growing fast while others stay stuck at the same level?

ATLANTA — Delta e-credits can be used just like cash to buy flights. But they can also disappear from your Delta account without warning. A Delta frequent flyer wrote to the company’s CEO to say ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Kaveri Nag has been appointed Head of Marketing at Reliance Retail. She shared the news of her new role through a LinkedIn post. Prior to joining Reliance Retail, she was with United Colors of ...

KFC U.S. has named Melissa Cash as chief marketing officer for the Yum Brands chain effective Sept. 16, per a press release. She will report to Catherine Tan-Gillespie, who held the position before ...

MANILA, Philippines — Markets today don’t move in straight lines. They surge, shift and break into unpredictable bursts, sometimes overnight. Yet most marketing plans are still linear, tied to rigid ...

The data, from thousands of coal-burning power plants, oil refineries, steel mills and other industrial facilities, is the country’s most comprehensive way to track greenhouse gases. By Maxine Joselow ...