‘Mean Girls’ slammed for blatant marketing of e.l.f. products
On Wednesdays, we wear e.l.f. makeup. The new “Mean Girls” musical movie has come under fire on TikTok for its high amount of ...
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Morgan Stanley Upgrades e.l.f. Beauty (ELF)
Fintel reports that on January 13, 2025, Morgan Stanley upgraded their outlook for e.l.f. Beauty (NYSE:ELF) from Equal-Weight ...
e.l.f. Cosmetics Boldly Powers the Future of Girls Wrestling
e.l.f.’s sponsorship of the Wonder Women of Wrestling Tournament encourages girls to break barriers in the nation’s fastest ...
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E.l.f cleared of copycat claims in spat with Benefit Cosmetics
Court sides with e.l.f. Cosmetics in trademark dispute with Benefit | Court finds no evidence e.l.f.’s Lash ‘N Roll mascara caused consumer confusion | Despite product being a ‘dupe’, the judge finds ...