"Dad touches the Elf on the Shelf and faces the consequences. Good Vibes Only is your new favorite spot for motivating and ...

"Elf on the Shelf pulls a hilarious prank on Dad. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable moments to positive ...

The pitch captivated sharks Lori Greiner and Robert Herjavec, who grabbed 15% ownership of the business for $150,000.

Jessica Biel shared a playful look into her “naughty” Elf on the Shelf holiday project for her and Justin Timberlake’s kids, ...

For most every day during December, Andrew Tripp and his daughter, Georgia, of Rumford watch for daily clues on the Town of ...

My kids are 14 and 16 now, but they held onto their belief in Elf on the Shelf for over a decade. When they were preschoolers, I'd set up elaborate displays showing Jingle and Garland (each kid ...

Tori Spelling confessed giving her four eldest children free reign over their Elf of the Shelf activities this year resulted ...

Justin Timberlake and Jessica Biel posted Instagram photos and videos of the cheeky Elf on the Shelf displays set up for their sons Phineas and Silas in honor of Christmas.

The pitch captivated sharks Lori Greiner and Robert Herjavec, who grabbed 15% ownership of the business for $150,000.

Kylie and Jason Kelce are parents to daughters Bennett, 19 months, Elliotte, 3, and Wyatt, 5, with a fourth on the way Kylie Kelce/Instagram Kylie Kelce is fully aware that her Elf on the Shelf ...

Ohio entrepreneur Neal Hoffman's Jewish spin on the popular Elf on a Shelf plush toy captivated sharks Lori Greiner and Robert Herjavec and is still going strong. It's been 10 years since Ohio ...

Have you seen elaborate Elf on the Shelf displays (i.e., sink water that turns into a pile of sprinkles, elves drawing on kids while they sleep?) and wondered if those types of shenanigans were ...