The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max.. The change ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

Warner Bros. Discovery plans to relaunch the HBO Max name in the U.S. during summer 2025. The company has not announced any changes to pricing or subscription tiers. Is This Article Trustworthy?

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as "HBO Max," two years after controversially shortening the name to "Max." ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...

The change comes two years after Warner Bros. Discovery rebranded what was then HBO Max to Max following a merger between WarnerMedia and Discovery to form WBD in 2022.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...