Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Then came Zaslav, who stripped HBO from the streamer’s name entirely, leaving it as just Max. Part of the justification ... The brand confusion is still real, though. I’ve spoken with agents ...