If you want to understand what’s going on in the streaming business, go find Elmo and Cookie Monster. Netflix’s recent deal ...

John Oliver has announced that he and the team behind Last Week Tonight with John Oliver will rename and rebrand a Minor ...

If you can’t beat them, join them” seems to be the approach companies are taking when it comes to streaming, but, as The ...

Prophecy” topped the charts in the fourth quarter of 2024, but it's long-running IPs like “Sex and the City” that anchor ...

Following HBO Max, the 16th Street Mall is also getting an inexplicable rebrand. - A potential move by Congress could thin ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are ...

For a while, it seemed like HBO Max Max HBO Max could well be the ultimate streaming destination for movie lovers, but the jury is still out. Even still, HBO Max maintains a collaboration with TCM ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Popcorn is free at home, and you can pause the movie if you need to run to the bathroom. HBO Max is one of the best streaming services and a great way to experience some of the biggest movie hits.

When Max originally launched as HBO Max in 2020, it lined up a lot of long-running shows including Doctor Who. Unfortunately, that didn’t lead to a large stockpile of science fiction television ...