Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology, has announced the launch of Firestarter, an integrated brand communication and technology ...

The October 15 edition of SBJ Marketing features a look at the Interpublic Group-Omnicom merger, Panthers' Matthew Tkachuk's ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Shopping smarter isn’t just about using coupons — it’s also about timing your purchases to take advantage of brand promotion ...