Rayomand J. Patell, a senior creative leader with a three-decade career spanning advertising and technology, has announced the launch of Firestarter, an integrated brand communication and technology ...

The October 15 edition of SBJ Marketing features a look at the Interpublic Group-Omnicom merger, Panthers' Matthew Tkachuk's ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Shopping smarter isn’t just about using coupons — it’s also about timing your purchases to take advantage of brand promotion ...

As India continues to surge forward as a global economic powerhouse, a new generation of companies is rewriting the rules of ...

With over a decade of marketing and communications experience, Srijita will lead FTA Global’s brand narrative and position it ...

Brands must stop siloing PR, affiliate, and paid media if they want to build a loyal consumer base. Here's the strategy they ...

Gap Inc. has launched a social media advocacy platform that will serve as a centralized creators' hub across Old Navy, Gap, ...

There was a line around the block in New York City's West Village this week as tech enthusiasts, creators and curious passersby waited to check out Anthropic's pop-up, the Claude cafe inside the Air ...